If you are in Oregon this Thanksgiving, you stand a better than average chance of meeting Tofurkey. More people in New York are searching for caterers to prepare the holiday meal than anywhere else in the US. Live in the Southeast? Brace yourself for a big scoop of broccoli casserole.
And no matter where in the US you are, don’t be amazed if the host molds refrigerated breadstick dough and bakes it into a cornucopia centerpiece. It is the break-out hit recipe of the season at Allrecipes.com, the nation’s largest cooking Web site..
First off, the turkey. While you could go old-fashioned with an oven-cooked meal, one-day searches have soared on the crispy kind: Many may well find a deep-fried fowl on their Thanksgiving table. Queries on the delightful sounding "cajun deep fried turkey recipes" skyrocketed over 1,000%. "Turkey brine" is also popular, as is "roasted turkey recipe." But hey, even searches on "tofurkey," the "bird" carved from soybeans, are big right now. PETA would be proud..
By 9 p.m. Wednesday, 785,000 people had looked up turkey recipes at Allrecipes.com. For most of the day, the site was handling one million page views an hour.
“We built server capacity for the day before Thanksgiving, then use only 50 percent of it the rest of the year,” said Lisa Sharples, president of the site, which is based in Seattle.
For the last five years, Google searches for Thanksgiving recipes have climbed steadily, doubling from 2007 to 2008, according to results from Insights for Search, a tool that indexes the capacity of Google search trends. . .
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